【主题】在线社会交往中的隐私问题和隐私保护行为
【时间】 2011-3-1814:00-16:00
【地点】Room 406, Weilun Buiding, Tsinghua SEM
【语言】中文
【内容摘要】
Privacy is an important concern to many individuals when they attempt to develop social relationships with others online. Nonetheless, it has been observed that individual behavior is at times inconsistent with their privacy concerns, e.g., they disclose much private information, in synchronous online social interactions, even though they are aware of the risk involved. Hence, drawing on the hyperpersonal framework and the privacy calculus perspective, this paper elucidates the interesting roles of privacy concerns and social rewards in synchronous online social interactions by examining the causes of both factors and the behavioral strategies that individuals use to protect their privacy. An empirical study involving 251 respondents was conducted in online chat rooms. Our results show that individuals use both self disclosure and misrepresentation to protect their privacy and that perceptions of social rewards help explain why individuals may not behave in accordance with their privacy concerns. In addition, we find that perceived anonymity of others and intrusiveness affect both privacy concerns and social rewards, whilst perceived anonymity of self only influences individuals’ privacy concerns. Furthermore, perceived information security and perceived media richness do not appear to affect privacy concerns, though perceived media richness increases social rewards.
【主讲人简介】
JIANG Zhenhui is an Associate Professor in the Department of Information Systems and Director of Centre for Collaborative Media and Technologies in National University of Singapore. He obtained his Ph.D. degree in management information systems from the University of British Columbia, Vancouver, Canada, and Master and Bachelor degrees from Tsinghua University, Beijing. His research interests include the design and evaluation of human computer interfaces, electronic commerce, online social network, and information privacy. His work has been published in top information systems journals, such as Management Information Systems Quarterly, Information Systems Research, Journal of the Association for Information Systems, and Journal of Management Information Systems. He is on the editorial boards of Journal of the Association for Information Systems, AIS Transactions on Human-Computer Interaction, and Journal of Database Management.JIANG Zhenhui is an Associate Professor in the Department of Information Systems and Director of Centre for Collaborative Media and Technologies in National University of Singapore. He obtained his Ph.D. degree in management information systems from the University of British Columbia, Vancouver, Canada, and Master and Bachelor degrees from Tsinghua University, Beijing. His research interests include the design and evaluation of human computer interfaces, electronic commerce, online social network, and information privacy. His work has been published in top information systems journals, such as Management Information Systems Quarterly, Information Systems Research, Journal of the Association for Information Systems, and Journal of Management Information Systems. He is on the editorial boards of Journal of the Association for Information Systems, AIS Transactions on Human-Computer Interaction, and Journal of Database Management.
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