| Raj Beri
Uber Eats东亚区负责人
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【主讲】Raj Beri，Uber Eats东亚区负责人
【主题】食品递送创新实践：构建快速成长的企业与市场
【时间】2019年3月12日（周二）下午14:30-16:00
Raj Beri has been at Uber for three years. In his current role, he leads the Uber Eats business in Asia Pacific, which includes South Asia, Australia, New Zealand, Japan, Korea, and others. This represents the 2nd largest market for Uber Eats globally behind the U.S. and Canada. Prior to this, he served as the Business Head for Uber India where he was responsible for operations across multiple cities in India with a focus on driving forward supply initiatives for Uber India in the Moto and Xchange Leasing businesses and co-leading marketing. Before joining Uber, Raj was the COO for Adadyn, an IDG Ventures backed San Francisco based Ad-Tech company with operations in San Francisco, New York City, and Bangalore. Raj also was the COO of IgoUgo, a business acquired by Travelocity and has co-founded two travel startups –WanderWe and AirportParking.com, which were incubated as part of the PE backed Oversee.net. He was named a PhocusWright travel innovator in 2013 and 2015 and an EyeForTravel Innovator in 2013. Additionally, he has served as interim CMO for JDate and ChristianMingle, Director of Digital for the McGraw-Hill Company, and worked in the Digital Strategy practice at Monitor Group. Raj has an MBA from the Wharton School, a master’s in aerospace engineering from Arizona State University, and a bachelor’s in aerospace engineering from the University of Toronto.
【Speaker】Raj Beri，Leader of Uber Eats in Asia Pacific
【Topic】Innovating Food Delivery: Building A New Hypergrowth Business Within A Hypergrowth Company
【Time】Tuesday, Mar 12, 2019, 14:30 – 16:00
【Venue】Room 513, Weilun Building, Tsinghua SEM
【Organizer】Department of Management Science and Engineering
【Abstract】As businesses look to increase the speed of innovation and disrupt themselves before being disrupted by others, it’s important to look at examples of how successful tech companies have attempted to do this. Uber Eats is an example of how Uber has managed to scale a new hypergrowth business within a hype-growth company. Uber Eats is now the largest food delivery company outside of China and oraentnin 40+ countries and 400 cities, all in just three years since it started. The session will look at the history of Uber Eats, the approach Uber took to scale the business and the intentional business and organizational decisions and tradeoffs to consider when ‘blitzscaling’ new offerings within established companies. Further, the session will look at how the future of food is being disrupted by tech and what that means for the space in the years to come.
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