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    李昕

    香港城市大学副教授

     

    【主讲】Xin Li (李昕),香港城市大学副教授
    【主题】在线产品评论所触发的动态定价:理论与证据
    【时间】20181221日(周五)上午10:30-12:00
    【地点】清华经管学院 伟伦楼404
    【语言】英文
    Xin is an Associate Professor in the Department of Information Systems at City University of Hong Kong. His research area is on Data Science, Social Media & Social Network, Applied Econometrics, and E-commerce. His works are published on MISQ, ISR, JMIS, INFORMS JOC, DSS, I&M, among others. He is an associate editor of INFORMS Journal on Computing and ACM Transaction on MIS, and a Senior Editor of Information Technology & People. He is a senior member of IEEE, and ACM, and a member of AIS.
     
    SpeakerXin Li, Associate ProfessorCity University of Hong Kong
    TopicOnline Product Reviews-Triggered Dynamic Pricing: Theory and Evidence
    TimeFriday, Dec. 21, 2018, 10:30-12:00
    VenueRoom 404, Weilun Building, Tsinghua SEM
    LanguageEnglish
    Abstract Prior works offer compelling evidence that on the demand side of the market, user-generated online product reviews play a very important role in informing consumers' purchase decisions. On the supply side, however, the interplay between online product reviews and firm strategies is less understood. We build an analytical model that differentiates products based on consumers' preference for tastes (horizontal differentiation) or quality (vertical differentiation) and show that a firm is able to not only manipulate its pricing to influence online product reviews (thus influencing sales), but also adjust pricing dynamically in response to online word-of-mouth. Our model derives rich and testable results on possible price trajectories. To offer empirical support for the analytical predictions, we conduct a panel data study of prices and reviews. We adopt a difference-in-difference framework to address endogeneity challenges.

     

    友情链接: 中华人民共和国教育部 |  高校社科网  |  清华大学  |  清华经管学院 |  IEEE SMC 北京支部 |  信息系统协会中国分会 |  信息系统学报
    通信地址:清华大学经济管理学院伟伦楼447(100084)  电子邮箱: rccm@mail.tsinghua.edu.cn  联系电话:010-62771663  传真:010-62784555
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