学术活动

【题目】以旧换新再制造，战略消费者行为，和政府补贴

【时间】2015年6月10日（周三）10.30-12.00

【语言】英文

【简历】Fuqiang Zhang老师的简历

Professor Zhang received his Ph.D. in Operations and Information Management from the Wharton School, University of Pennsylvania. He joined Olin Business School in July, 2007. Prior to joining Olin, he was a professor at the Merage School of Business, University of California, Irvine. Professor Zhang's research interests are in supply chain management, which primarily deals with how to match supply with demand. The first part of his research focuses on how a firm should contract with upstream suppliers to ensure efficient and responsive supply, i.e., the supply side. The second part of his research is concerned with how to deal with strategic customer behavior that may affect a firm’s operational strategies, i.e., the demand side. His research work has been published in Management Science, Manufacturing & Service Operations Management, and Operations Research. Professor Zhang serves an associate editor at Management Science and Manufacturing & Service Operations Management.

Fuqiang Zhang, Associate Professor of Operations & Manufacturing Management, Washington University in St. Louis: Trade-in Remanufacturing, Strategic Customer Behavior, and Government Subsidies

【Speaker】Fuqiang Zhang, Associate Professor of Operations & Manufacturing Management, Washington University in St. Louis

【Title】Trade-in Remanufacturing, Strategic Customer Behavior, and Government Subsidies

【Time】Wednesday, June 10, 10.30-12.00

【Venue】Room 453, Weilun Building, Tsinghua SEM

【Language 】English

【Abstract】This paper studies the impact of remanufacturing and the associated trade-in program on a firm's profit, the environment, and the social welfare. The firm sells a product in two periods, and the used products from the first period can be recycled for remanufacturing in the second period. To collect used products, the rm offers a trade-in program that allows repeat customers to trade in used products for upgraded ones at a discounted price. Customers are forward-looking and choose the optimal timing to purchase the product. We analyze the game between the firm and the customers and report several major findings. First, trade-in remanufacturing essentially provides early purchase rewards to customers, so it helps mitigate strategic customer behavior and may significantly improve the firm's profit. Second, contrary to the commonly-held belief, the adoption of remanufacturing may have a negative impact on the environment. This is because remanufacturing leads to higher production quantity (higher quantity means greater environmental impact), which may outweigh the environmental benefit of remanufacturing. Similarly, some widely applied government subsidies for promoting remanufactured products may also aggravate the detrimental impact of production on the environment. Finally, we study how a social planner (e.g., the government) should design the incentive mechanism to maximize social welfare. We find that the socially optimal outcome can be achieved by using a simple linear subsidy and tax scheme.