| Xianjun Geng
"Department of Information Systems and Operations Management Business School，University of Washington "
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【主题】Profiting from Partial Allowance of Ticket Resale
【时间】2007-8-210：30am
【地点】经管学院伟伦楼453
【语言】中文/英文
【内容摘要】
For a seller that markets event tickets both in advance and on spot, one concern is that ticket resale may hurt its profitability. The conventional wisdom is then for the seller to consider completely banning resale if possible. This paper considers an alternative strategy where resale is only partially restricted – resale is banned on spot yet still allowed in advance. Using a two-period model where buyers have discreet valuations, the authors show that it is possible for partial resale to outperform completely no resale (and also unrestricted resale as the other extreme) in terms of seller profitability when the following conditions hold: the seller has limited capacity, the number of high-valuation buyers is small enough and the number of early arrivers is not too large. One implication of our research is that, when consumers conduct advance and spot resale in different channels, such as advance resale online and spot resale offline, the seller may be better off by adopting different resale policies for different channels.
【主讲人简介】
Xianjun Geng is an Assistant Professor in Information Systems at the University of Washington. He received his Bachelor of Engineering, Bachelor of Economics, and Master of Engineering from Tsinghua University, Beijing, China, and Ph.D. in Information Systems from the University of Texas at Austin. His research interests include the economics of e-business, strategic information distortion and trust, and new information technology and systems. His work has appeared or is forthcoming in top academic journals including Management Science, Information Systems Research, MIS Quarterly, Journal of Marketing, Marketing Science, and Journal of Management Information Systems. At University of Washington he has won Lex N. Gamble Family Award for Excellence in the Field of E-Commerce (2005) for his research, and Undergraduate Instructor of the Quarter (Autumn 2005) for his teaching. |
