【主题】Information Transparency of Business-to-Business Online Marketplaces: A Double-Edged Sword?
【时间】2002-5-22 下午04:00-05:00
【地点】清华经管学院 南208
【语言】中文/英文
【内容摘要】
The abundance of transaction data available online tends to make information more transparent on electronic marketplaces. In such a transparent environment, suppliers can see each other's bids (e.g. through reverse auctions) and infer their rivals' costs. Is this good news or bad news? In this study, we focus on the informational effects of Internet-based B2B exchanges, and develop a game-theoretic model to explore firms' incentives to join a B2B exchange that provides an online platform for information transmission and aggregation. The individual rationality of participation in the B2B online exchange reflects the tradeoff between information transparency and data confidentiality, which is related to data access rules in the microstructure design of B2B marketplaces.
【主讲人简介】"PROFESSOR KEVIN ZHU, Ph.D.
Information Technology and E-Business
Graduate School of Management, University of California, Irvine, USA
Ph.D., Stanford University; M.S., Stanford University
Professor Zhu's research focuses on economics of information systems, asymmetric information in electronic markets (B2B exchanges), economic and organizational impacts of information technology (IT), strategic investment in IT and e-commerce, and real options for evaluating IT investment decisions. He has research papers published or to be published in Information Systems Research (ISR), Communications of the ACM, and International Journal of Electronic Markets, and more papers under review for publication in top-tier journals. He has presented his work at prestigious international research forums such as the International Conference on Information Systems (ICIS), INFORMS, and the Workshop on Information Systems and Economics (WISE). He has been invited to give seminars by top universities including Stanford, Wharton, Carnegie Mellon University, UCLA, University of Texas at Austin, University of Southern California, New York University, University of Michigan, University of Washington, and Hong Kong University of Science and Technology.
In addition to his academic experience, Dr. Zhu has experience in both high-tech industry and investment management in Silicon Valley. He worked for Adobe Systems Inc. as a software project manager, and for Stanford Management Company (SMC) as an investment analyst.
Professor Kevin Zhu received his Ph.D. from Stanford University. His dissertation was on strategic investment in information technologies under the direction of Professors John Weyant and William Sharpe (recipient of Nobel Prize in Economics in 1990).
For more information:
Website: http://web.gsm.uci.edu/kzhu/
Phone: (949) 824-2619; Fax: (949) 725-2876
E-mail: kzhu@gsm.uci.edu"
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